Deedu came into existence when Jose Buj, a psychologist specialized in development and learning disorders, decided to find a way to adapt the clinical exercises on paper format to the new technological environment, in order to make them more attractive for the youngest. To this end, she worked with Juan Pablo Fuentes, an expert in web and custom-app programming. Both appreciated the possibilities offered by the tablet in the educational field, and they set out to take advantage of those for the sake of learning in children.

 But Jose and Juan Pablo are also parents themselves, so they know first-hand the world of applications for children. Having realized the lack of games adapted to the different cognitive abilities of kids in the marketplace, they made up their mind to take their project one step beyond and transform the clinical exercises into leisure activities that any children could appreciate.